Tuesday, September 05, 2006
The phobia shop
Do you remember, years ago Robert Dilts proposed "phobia booths" at every airport. He wanted to use the power of NLP to demystify personal change, and turn it into a series of simple, accessible commodities.
The technology never quite caught up with Robert's aspiration, but I'm impressed to see the same business model embraced by CTRN. Check this page, for example, for it's simple problem -> solution format.
CTRN's secret lies in its use of web marketing to reduce the cost of customer acquisition. They can cheaply reach a very large number of people with an easy-to-swallow proposition. Contrast this with a traditional therapist or coach (trad business model, that is) like I used to be, for whom winning each new client probably costs at least a free presentation somewhere.
CTRN is a US company; I would love to see someone copying their approach here in the UK.
The technology never quite caught up with Robert's aspiration, but I'm impressed to see the same business model embraced by CTRN. Check this page, for example, for it's simple problem -> solution format.
CTRN's secret lies in its use of web marketing to reduce the cost of customer acquisition. They can cheaply reach a very large number of people with an easy-to-swallow proposition. Contrast this with a traditional therapist or coach (trad business model, that is) like I used to be, for whom winning each new client probably costs at least a free presentation somewhere.
CTRN is a US company; I would love to see someone copying their approach here in the UK.
